Embarking on its journey with a royal decree in the year 1405 Hijri, nearly 40 years ago, this entity transformed the service of Hajj pilgrims from an individual effort by guides to an institutionalized endeavor dedicated to providing superior services. Aligned with Vision 2030, the vision's objectives prioritize enhancing the quality of services for Hajj pilgrims. A pivotal aspect of this transformation involves the transition from legal entities to joint-stock companies, outlining a strategic roadmap to enrich the range of services offered to Hajj pilgrims.